PR campaign

PR (public relations) is a tool of forming public opinion and increasing brand recognition. It presupposes perfect communications not only with mass media, clients and partners, but also with the employees within the organization.

However, a surprisingly large amount of major Russian companies have absolutely no idea of the PR campaigns efficiency and, therefore, do not care of informing the public (including their own target audience) about their activities.

Meanwhile, successful PR campaign execution can not only improve the company's status among its prospective clients, but also strengthen the corporate spirit within the company.

PR campaign execution requires thorough preparation, which starts from PR environment pilot analysis. The level of target audience information awareness should be found out, and the quality of this awareness should be analyzed. Then the PR campaign's goals, means of their achievement, timing and budget are to be determined. Once the PR campaign is finished, its effectiveness is also analyzed.

Preparing a PR campaign, Ad Once Creative Agency uses the client's brand book, and is guided by the brand concept and the unique selling proposition of the company.

Ad Once Creative Agency organizes Internet and media PR campaigns, offers services of image development, preparation and execution of interviews, press releases writing and distribution, commercials filming and their placement on TV, organization and execution of briefings, conferences, presentations.

PR campaign execution is closely connected to the service of Internet promotion.