naming

Naming is name development for a company, trademark or service.

The right name determines the company's or trademark's recognition and its future success. The name should be laconic, yet characterize and distinguish the main qualities of the brand. It helps to differentiate from others, become more recognizable, which is crucial in terms of competition. Do you notice the difference between these two names: 'Tariff # 10' and 'Unlimited'? Which one is more informative?

To develop a name, Ad Once Creative Agency uses a special brief, filled in by the client. Our specialists will offer at least three different names, based on the information on the customer audience, competition in the market niche, your unique selling proposition and other features of the future company, trademark or service. The term for name development is 7 working days. Each name goes with a detailed description of its economic, psychological and phonetic reasoning, as here, in Ad Once Creative Agency, we use a systematic approach to name development.

Once developed, the name is checked for availability. If preferred, the name also can be registered as a trademark.

The client has a right to choose one of the developed names.