creative concept
In the world of advertisement, to create means to generate a new intellectual product, i.e. an idea.
In Russian advertising, the word «creative» has acquired an enormous number of meanings and trends. Every designer has their own understanding of this concept, while advertising agencies traditionally write in their press releases something like «Creative FOR US is...», and there are thousands of such agencies only in Moscow. For those who are far from advertising, this word has a magic, near sacred meaning, associated with something new and fancy.
Creative is a synonym of originality, unusual, non-standard approach and even designer know-how. Undoubtedly, all these things are indispensable for a good creative concept, making it noticeable, recognizable and rememberable. They bring color, light and form to the IDEA.
Creativity always presupposes having a new idea. Thus, creative concept is, first and foremost, an IDEA concept. The idea can be vibrant and vivid, or dull and monotonous. Therefore, creative doesn't necessarily mean good, yet always newly generated.
Creative can be represented by form (e.g., an originally packed gift or unusual billboard construction in the highway immediately attract one's attention), by visual imagery (for example, surrealism of a creative genius of Salvador Dali, or Russian painter Mikhail Shemyakin), by visual imagery and slogan (usually it has advertising purposes, and nearly any advertising campaign can serve as an example), by event (promo actions, celebrations with unusual scenarios), or any audio/video commercial, poem or musical piece, i.e. anything that has an idea in it.
Creative concept is an original advertising idea aimed at attracting attention to a product/service by distinguishing and accentuating its competitive advantages and uniqueness. Creative concept visualizes the brand philosophy.
When developing a creative concept, Ad Once Creative Agency takes into account all the client's requests, if their have any marketing, economic or psychological ground.
When developing a creative concept, our Creative Agency uses the results of marketing researches, considers the client's business area, target audience and competition.
The client gets three variants of creative concept description to choose from. Then the selected variant is visualized (rendered). The price for visualization does not include stage photo, complex illustrations or complex photo compilation.
The term for creative concept development is 14 working days.
You're welcome to check out the creative concepts developed by our Creative Agency.