brandbook

Having a brand book is a necessity. No one would doubt it today. The brand book's necessity can only be questioned, if your company has a universal design and advertisement department, responsible for brand support and development. Taking into consideration that such cases are exceptional, we have to repeat - having a brand book is a necessity.

Brand book consists of two parts.

The first part is the brand book itself; it contains the brand concept description, its unique selling proposition, corporate ethics, brand values, goals and objectives, as well as brand positioning.

This part will help you to communicate with marketing specialists, advertising and PR managers, promoters and inventors.

The second part is called Guidelines and contains the description of the corporate identity elements (logo, corporate character, etc.), information on color, print and design, and determines the standards of corporate identity usage. Usually, the guidelines contain the description of logo and brand name positioning in different ad mediums, instructions on fonts and color scheme usage, as well as some restrictions on corporate identity usage.

The guidelines will help you to communicate with designers, printing specialists, outdoor advertising producers, and will regulate the corporate identity usage in your company.

Brand book is made up after the brand concept, slogan, logo and corporate identity have been developed.

The term for brand book development is 14 working days.