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advertising campaign

target audience	target audience determination and establishing approach to it
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advertising campaign goals	increase the customer awareness, image, sales
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advertising campaign concept	determining the main advertising message
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ways of ad placement	internet, mass media, outdoor advertising, promo actions, etc.
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advertising campaign timing	scheduling dates of the beginning, main activities execution and campaign finish
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budget	advertising materials production and placement costing
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advertising mediums	development and production of advertising mediums
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advertising campaign start	advertising campaign implementation start according to the timing
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analysis of the campaign's results	studying the results of advertising campaign, customer demand, etc.
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Advertising campaign planning and execution is a serious analytical work. First, the target audience, at which the campaign is going to be aimed, should be determined. As well as the competitors against which it will be directed. In most cases, it requires carrying out some marketing research or analyzing the marketing information provided by the client. Then, the goals, that are going to be reached as a result of the campaign's implementation, should be set. The next step is creative concept development and determining the main advertising message, i.e. a slogan. Then, the means of delivering this concept to the target audience - advertising medium types, ads placement means and timing - are to be chosen. Depending on the types and the number of advertising mediums, as wells as means of ad placement, a budget for ad media production (if necessary) and placement is determined. Each step of the campaign is executed according to the elaborate timing that determines the order of a particular ad type placement in the course of advertising campaign. When the budget and timing are specified, the next step would be advertising mediums production: corporate print, or large format print, promoter's uniform, or original advertising constructions. When everything is ready, it's time to launch the advertising campaign, or in simple words, to deliver the advertising mediums where they should be placed (though it may not be the correct way to refer to TV commercials, for example). Then the advertising campaign is to be implemented according to its timing. After the campaign has been finished, its results are reviewed, and its efficiency is evaluated.

Ad Once Creative Agency offers planning, organization, execution and evaluation of advertising campaigns of any complexity level. An advertising campaign is developed in 22 working days.